ASMV (2019) — TV campaign

Based on the creative concept "Simple Reasons to Live", devised by Marta Celada and Ester Dus, for Breast Cancer Awareness Day, the film follows Carmen and Estefanía, two breast cancer survivors, as they navigate their daily routines—preparing for work and returning home. Through its cinematography, the film captures the understated beauty and joy found in life's simplest moments, particularly after overcoming a life-threatening illness.




Client
Multiópticas, GEICAM

Agency
Mas Mujeres Creativas

Production co.
MCNULTY

Directed by
Rodrigo Rodríguez

Cinematographer
Rafa Arroyo

Costume designer
Maria Brotons