Sé más juguete (2022) — TV campaign

Spain’s Ministry of Consumer Affairs commissioned this piece to address gender roles in children’s play. A complete children's room set was built at Madhouse Studio in Madrid.




Production co.
MCNULTY

Agency
Kitchen

Directed by
Rodrigo Rodríguez

Cinematographer
Rafa G. Arroyo

Art director
Valerie Moso